Case Studies – The No. 1 Tactic to Increase Sales
In a recent survey conducted by Uplift Content, customer success stories were the preferred choice of B2B marketers looking to build trust in their brand and increase sales – ahead of general website content, SEO, blog posts, social media, paid ads and other tactics.
The percentage of respondents who found case studies ‘very effective’ also went up from 39% to almost 50%.
See the full report here.
Source: 2024 Customer Stories Trends and Insights Report
2024 Case study trends and insights report
Case Studies
#1 tool for B2B growth
What do marketers say about how case studies compare with other options for winning more deals?
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Case studies
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SEO
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Website content
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Email sequences
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Paid ads
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Written by
Martin Chambers
Martin has helped 100’s of brands with TV commercials and online video content since the early days of YouTube. If you need to come across as the expert in your field, then you need Martin.
